Dystechnia: a model of technology deficiency and implications for entrepreneurial opportunity
Department of Information Systems and Technology Management, The George Washington University School of Business, 2201 G Street, N.W. – Funger Hall, Washington DC, 20052, USA
Journal of Innovation and Entrepreneurship 2013, 2:1 doi:10.1186/2192-5372-2-1Published: 18 March 2013
Disconnects among system components preempt technology adoption by the diminution or absence of potential user's perceptions, a state of second-order ignorance (ignorance of ignorance). The condition of flawed or failed efficacy in the use, deployment, or logistics of technology is, as we term, dystechnia. Dystechnia is ubiquitous, and its origin in second-order ignorance implies entrepreneurial opportunity. Entrepreneurship is the recognition and exploitation of economic potential by shifting the established means of economic creation and control, strategically reappointing economic resources from established pathways to innovative pathways. The Technology Acceptance Model (TAM) is a theoretical construct of the relationship between the perceptions of potential users and the behavioral intentions leading to actual technology adoption and acceptance. The lens of TAM presumes an existing, workable technology or technological system, the perceived usefulness and perceived ease of use of which determine the intention to use, which in turn mediates actual adoption. It is the inception of entrepreneurial solutions as alternatives to the dystechnic status quo upon which TAM operates. A technology must be ventured before usefulness and ease of use can be perceived. This paper examines the phenomenon of dystechnia, the entrepreneurial action that predicates TAM, and entrepreneurial mechanisms whereby dystechnia is remedied.